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Category Archives: Search
Do you know where your phone book is?
When was the last time you looked up a phone number in “the phone book”. When was the last time you used the yellow pages? Was it to find a plumber or electrician in an emergency? Are you over 30? … Continue reading
Yellow Page vs. Internet Search
We know anecdotally that yellow page usage is down, having been replaced by search engines; yet it is always tricky to find current, relevant data on yellow page usage. In The Local Media Tracking Study, conducted by Burke in 2009 … Continue reading