Here's a new idea and a new marketing term -- Subscription Commerce
Cravebox is a membership service offering "crave worthy products" to their members. Membership to the service is free. Boxes are filled with products, doodads and supplies focused around a theme. Members are notified as soon as each new box is available, and they have about a week to enter a drawing to win the box.
Most of the winners are chosen at random. But a small number of the boxes are set aside for our CraveBox's active members - those who "tweet and blog and post and upload photos and videos about CraveBox" -- free advertising!
Cravebox is also partnering with magazine publishers. Subscribers to the magazine, as well as Cravebox members can purchase the magazine's Cravebox (for about $10) and will receive products from advertisers.
Cooking Light will be offering Craveboxes this month. The Cooking Light Cravebox will include 7 "family friendly" items, including Green Mountain Coffee, McCormick Spices and a Dole fruit product.
For advertisers, the cost is less than a full page ad and for now, they are guaranteeing catgory exclusivity.
Cashing in on Halloween
Have you noticed how people are now decorating their houses with orange lights in October and how Halloween cards and candy show up earlier and in greater quantity?
Halloween is becoming a major holiday!
It turns out that Halloween spending as been steadily increasing since 2004, and not just on kids. We now spend $2.9 billion on costumes (many of those for adults), $2.4 billion on decorations $2.3 billion on candy and $59 million on greeting cards.
Even with all this spending, Halloween is an inexpensive holiday compared with Christmas, Easter or Valentine's Day, as Halloween doesn't involve gifts (besides bags of candy) or big family meals!
And, it comes as no surprise that this year, Big Bird costumes were a big hit! HalloweenCostumes.com sold out of their Big Bird costumes within 3 days of the first presidential debate, and Google searches for "big bird costume" jumped 600% following the debate!
It's not news that mobile use has skyrocketed with no end in site. Use of smart phones and tablets has risen 25% and 154% respectively in just the last year alone! It is projected that by 2016 in the US alone, there will be 192 million smart phone users (50% of the population) and 133 million tablet users (41%) of the US population. WOW.
But just how are we using our mobile devises? The number one activity is sending text messages, followed by taking photos:
|How US Consumers use their mobile devises
||All Mobile Devises
|Sent Text Message
|Used an Application
|Listened to Music
|Accessed Bank Accounts
|Accessed Movie Information
|*Source: ComScore MobiLens, April-June 2012
I know I've used my phone and tablet for all these things! But I also use my smart phone to TALK ON THE PHONE!! Am I becoming obsolete?
I still can’t quite figure out what’s up with twitter.
I use twitter. In fact I have 2 accounts, one for my professional persona and another for my personal use. But with the speed that thing come into twitter, I can’t possibly read all the tweets that I receive. When I look at my page (or whatever it is called), I typically glance at 15-20 tweets. Often I click through to a url then that’s it, I’m gone.
If that is typical, then people and businesses who tweet in an attempt to promote their website, blog, latest seminar, etc., must have to re-tweet their message over and over again, just adding to the clutter.
As a matter of fact this is indeed the case. HubSpot reports that companies that tweet 10-50 times a day have the most followers! And they state that 22 tweets per day is optimum. They also recommend that tweets are set up to automatically publish for best results.
This practice disconcerts me. It seems that no one is manning the ship at twitter. Random copy, special offers, links to Blog posts, and Facebook updates are automatically posted to twitter on a predetermined schedule many, many times a day by large companies trying to be social with me! If it’s all automated, there is no personal touch; it is simply another form of broadcasting a message to the audience. The only difference is that the audience has signed up to receive the message. But, with so many people and businesses are shouting out their 140 character messages, is anyone being heard?
I'd love to hear your thoughts, please let me know how you use twitter and if you find it useful.