Can You Hear Me Know?
It's not news that mobile use has skyrocketed with no end in site. Use of smart phones and tablets has risen 25% and 154% respectively in just the last year alone! It is projected that by 2016 in the US alone, there will be 192 million smart phone users (50% of the population) and 133 million tablet users (41%) of the US population. WOW.
But just how are we using our mobile devises? The number one activity is sending text messages, followed by taking photos:
|How US Consumers use their mobile devises|
|Smart Phones||All Mobile Devises|
|Sent Text Message||89.9%||75.0%|
|Used an Application||89.3%||51.4%|
|Listened to Music||55.3%||33.4%|
|Accessed Bank Accounts||37.8%||20.9%|
|Accessed Movie Information||30.4%||17.0%|
|*Source: ComScore MobiLens, April-June 2012|
I know I've used my phone and tablet for all these things! But I also use my smart phone to TALK ON THE PHONE!! Am I becoming obsolete?