BlogPageWelcome to my blog -- Grace's Rantings

I have made a study of human communication -- interpersonal as well as mass media.  I am intrigued by tremendous changes in human interaction in recent years.  The computer, Internet, smart phones and social media have dramatically changed the way we interact with each other.  Human discourse hasn't changed, but the mediums by which we communicate have..."and that has made all the difference".

 

Please share your thoughts and join in the discussion. I welcome your input and comments!

 

I Love My Smart Phone

I love my smart phone.  I use it all the time.  I check send email, post to Facebook, twitter and other social media sites; text, check the weather, take pictures, read books, check for breaking news, look up obscure facts, search for all sorts of things, even use it as a flash light ... oh yeah, and I use it to make and receive phone calls.

A recent study conducted by Harris Interactive in June, 2013, found that 72% of smartphone owners are within 5 feet of their devices the majority of the time.   Well count me in that 72%.  Except when I go to the gym or go out for a run, I always have my cell phone on or near me!

And we use our phones at some rather interesting times:

Jumio-US-Smartphone-Addiction-July2013

Haha, well I am guilty of using mine while driving (for talking), at the theater (while waiting for the movie to start) and on a dinner date, but only if my companion pulls out their phone first, or goes to the bathroom!  But at church? in the shower? or during sex?  Yikes!

Looking specifically at the Gen-Y generation, this smart phone “addiction” is strong.  A study by Cisco and Perfomics found that 3 out of 4 of 18-29 year olds check their phone as soon as they wake up.  40% check them every 10 minutes.  (Guilty! even though I'm long out of that demographic)

These 18-29 year olds feel more dependent on their smart phone than they do their laptop or desktop.  (The same is true of 30-49 year olds, it's only when we get to the 50+ crowd that the desktop takes precedence).

Performics-Device-Dependence-by-Age-Dec2012

 

These statistics really aren't surprising when you consider that these Millennials grew up with smart phones.  I doubt that many of them even have a land line!

They use their phone constantly:

  • 76% use their devices in bed
  • Over 30% use them in the bathroom
  • Over 50% use them during social meals.

And the most common use for the phone among these 18-29-year-olds in the study was:

  • Log in to social networks (62%)
  • Check the weather forecast (58%)
  • Review their calendar and appointments (56%)
  • Check or send emails (56%)

How (and where) do you use your smart phone?  Could you live without it now that it has become ubiquitous?

Can You Hear Me Know?

It's not news that mobile use has skyrocketed with no end in site.  Use of smart phones and tablets has risen 25% and 154% respectively in just the last year alone!  It is projected that by 2016 in the US alone, there will be 192 million smart phone users (50% of the population) and 133 million tablet users (41%) of the US population.  WOW.

But just how are we using our mobile devises? The number one activity is sending text messages, followed by taking photos:

How US Consumers use their mobile devises
     
  Smart Phones All Mobile Devises
Sent Text Message 89.9% 75.0%
Took Photos 82.6% 62.3%
Used an Application 89.3% 51.4%
Used Browser 84.7% 50.2%
Used e-mail 78.2% 43.5%
Accessed Weather 67.4% 38.3%
Accessed Search 60.0% 34.3%
Played Games 64.3% 36.9%
Accessed Maps 60.0% 34.3%
Listened to Music 55.3% 33.4%
Accessed News 49.1% 27.4%
Accessed Bank Accounts 37.8% 20.9%
Accessed Movie Information 30.4% 17.0%
     
*Source: ComScore MobiLens, April-June 2012  

I know I've used  my phone and tablet for all these things!  But I also use my smart phone to TALK ON THE PHONE!!  Am I becoming obsolete?

I want an I-Pad!

The I-Pad is so cool.  People pull them out at meetings and they just look so connected, wired, in touch, so cutting edge.  But, how much more productive are we now that the I-Pad and other tablets are becoming commonplace?  Well according to a survey of 1,430 tablet owners by Google's AdMob Division, the number one activity was gaming!

84% use their tablet for Gaming
78% Searching for information
74% E-mail
61% Reading News
51% Listening to music/watching video
46% Reading e-books
Of course people use their tablets for more than one task, and so these numbers don't tell the whole story. Perhaps if we looked at the time people spend on each activity we'd get a clearer picture. And it would be interesting to see if these numbers mirror the activities people perform on their laptop and/or desktop computer.

And just where are these tablets being used? 82% eport their primary use is at home, and only 43% use their tablet more oten than their desktop or laptop. However, 77% report that their desktop/laptop use has declined since getting a tablet.

All that being said, I still want one!

Can Apple overtake Android?

Do you have a Smart Phone? Nationwide, smart phones make up 27% of the mobile phone market. If you are in business, it is almost a necessity. Today with business people wearing several hats, multi-tasking and running in and out of the office, the smart phone helps them keep up with their co-workers and clients, without staying at their desk. I know my smart phone is a business essential. Nationwide, smart phones make up 27% of the mobile phone market.

Here are some interesting facts and figures. Among the big three smart phone operating systems, RIM (Blackberry) is still number 1, but the Android platform is quickly catching up.

According to Comscore RIM had 31.6% market share in December 2010, but this was down from 41.6% in December 2009. Google's Android has 28.7% market share -- up from only 5.2% in 2009. It appears that the Android system will overtake RIM very soon.

Interestingly, Apple’s market share remained mostly flat at 25%. Will Apple's move to Verizon increase their share of the smart phone market? It appears that the Verizon users opted for the Android phone while the Apple was unavailable to them. (Rather than switch over to AT&T and the I-Phone). It will be interesting to see if Apple can pull these Verizon customers from their Android phones. And if so, will Verizon customers wait until their current plan allows them to upgrade to a new phone, or will they pay the full price and go for the Apple?