Radio is Everywhere
I recently came upon some statistics from Nielsen's Audio today report from February 2014. It seems that:
- Over 92% of all persons age 12+ in the US, listen to radio each week -- over 242 million people.
- Radio listeners, listen for more than 2 1/2 hours every day.
- The majority of radio listeners (over 67%) are employed full time, and the majority of listening is away from home.
- 65.2 million Millenials (90%) listen to radio each week.
What are your thoughts and experiences with radio? When do you listen? What do you listen to?